top of page


Employer: Mixology Canada Inc.

Island Originals is a leader in premium beverage mixes which can be found Nationwide through much of the restaurant and foodservice industry.


As senior graphic designer, one of my responsibilities included maintaining brand consistency through various print & digital media.

Marketing Collateral


Working closely with the marketing department to design and produce print collateral communicating new recipes, products or promotions available for sales staff, Nationwide. The exciting versatility of the product often brought about challenges such as incorporating a lot of dense information into visually effective marketing collateral.

Sale Sheet

click image to enlarge

11x17" -  half fold


Delicious drink recipes were created for every season by the sales & marketing team.


My challenge was to condense compact information into a visually pleasing layout while maintaining brand consistency.

click image to enlarge

Point of Sale


Stock Point-of-Sale print products like posters, table tents, menus and banners were created to support a variety of drink promotions. The objective was to create visuals that maintained brand consistency.

click image to enlarge


Drink recipes were pitched to restaurant owners by the marketing and sales team.

This collaboration produced custom drink concepts which required custom marketing design collateral.

In this example,
The Rainforest Cafe rolled out 4 new drink promotions.

My responsibilities included:

• Photographing and editing  each drink image

• Designing a printed insert that reflects the clients brand and specs outlined in brief

• Print; set up files for press

click image to enlarge

Package Design & Retail Display

Island Originals launched their retail line of shelf-stable drink mixes. The new project required lots of promotional material and advertising as well as designing packaging for the three new flavours. A retail display was also designed to be set up in Supermarkets across North America.


Anual tradeshows were a big part of the Island Originals environment. I was responsible to maintain branding through large-format print designs.

Website Graphic Design

Island Originals required an update to their exisitng site. I was responsible to create a web graphic layout that properly communicated the brand. The idea was to keep the design fun and exciting!

Social Media

Weekly updates to Facebook were done to promote different drink recipes, promotions, events and to highlight the variety of restaurants and franchises that were partnered with Island Originals

bottom of page